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New Era Dawns For Superbike TV

The start of a Canadian Superbike race at Mosport- July 2010. Photo by Ramesh BayneyTelevision coverage of Canadian motorsport will enter a dramatic new era this fall with the Canadian Superbike Championship by Parts Canada shown on high definition ‘Risk, Adventure, Danger’ channel radX.

The national motorcycle road race series will be featured in a minimum of 12 half-hour time slots in prime time on Monday evenings as part of Motorcycle Monday’s on radX. The Monday evening line-up will also include season two of the documentary ‘Ultimate Superbike’, a behind the scenes look at the BMW Motorrad Canada factory Superbike team.

The half hour Canadian Superbike Championship programs will include flag-to-flag coverage of at least five of the seven races in the feature Pro Superbike class, with the remainder of the programming divided among the national support classes.

The venture is a joint effort between Professional Motorsports Productions and Whistlestop Productions.

“This new arrangement with radX will be a tremendous benefit to racing fans and motorcycle enthusiasts,” said Colin Fraser of Professional Motorsports Productions. “Now viewers will know there is a dedicated time every week they can get their fix. They won’t have to hunt around looking for the racing coverage.”

The Canadian Superbike Championship coverage will also feature the use of 3-D technology, including 3-D on-board cameras.

“We are going one step further with the use of 3-D technology,” said David Hatch, who along with his partner Stacey Hatch is an executive producer at Whistlestop Productions. “This is one of the first examples of 3-D being used in a national championship venue and it is nice to see Canada leading the way in this area.”

Professional Motorsports Productions has handled TV coverage of the Canadian Superbike Championship since 1994. Whistlestop Productions has been the creator of numerous motorsports related programs over the past 22 years, including such shows as Motorcycle Experience, Pit Crews and Ultimate Superbike, as well as covering Freestyle motocross, Supermoto and other forms of motorsport.

radX is owned and operated by High Fidelity HDTV™, Canada’s leading HD broadcaster. With its suite of High Definition channels, Oasis HD™, Treasure HD™, eqhd™, and radX™, High Fidelity HDTV provides Canadians with some of the best non-fiction programming from around the world.

“radX is the perfect home for the Superbike Championship not only because motorcycle racing is incredibly exciting and therefore exactly what our viewers are looking for, but also because of the companion series ‘Ultimate Superbike’ that will be produced and broadcast along with it,” said John Panikkar, radX president. “This level of coverage of the Canadian Superbike Championship is unprecedented and we can’t wait to bring it to radX viewers starting this fall.”

The Canadian Superbike Championship by Parts Canada opens May 27-29 at Circuit ICAR near Montreal.

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